Cookies?
Centre for Vocational Education Research LSE RSS Email Facebook Twitter

Abstract:

cover
CentrePiece Article
 in brief... Bargain hunters: calculating the benefits of consumer search
 Fabio Pinna and Stephan Seiler
June 2016
Paper No' CEPCP473:
Full Paper (pdf)

CentrePiece 21 (1) Summer 2016

Tags: consumer search; in-store marketing; path data

To what extent can shoppers convert the time they spend looking for particular products into monetary savings? The authors use electronic tags to study the behaviour of 12,000 consumers in a large supermarket in Northern California.

This article summarises ‘Consumer Search: Evidence from Path-tracking Data’ by Fabio Pinna and Stephan Seiler, CEP Discussion Paper No. 1296, September 2014.
 SHARE

Copyright © CVER & LSE 2015 - 2019  |  LSE, Houghton Street, London WC2A 2AE  |  Tel: +44(0)20 7955 7048  |  Email: CVER@lse.ac.uk  |   Site updated 22 October 2019
Use of this website is subject to, and implies acceptance of, its Terms of use (including Copyright and intellectual property, Privacy and data protection, and Accessibility).
The London School of Economics and Political Science is a School of the University of London. It is a charity and is incorporated in England as a company limited by guarantee under the Companies Acts (Reg no. 70527).The registered office address of the School is: The London School of Economics and Political Science, Houghton Street, London WC2A 2AE, UK; Tel: +44 (0)20 7405 7686