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CentrePiece article
in brief... Bargain hunters: calculating the benefits of consumer search
Fabio Pinna and Stephan Seiler
June 2016
Paper No' CEPCP473:
Full Paper (pdf)

CentrePiece 21 (1) Summer 2016

Tags: consumer search; in-store marketing; path data

To what extent can shoppers convert the time they spend looking for particular products into monetary savings? The authors use electronic tags to study the behaviour of 12,000 consumers in a large supermarket in Northern California.

This article summarises ‘Consumer Search: Evidence from Path-tracking Data’ by Fabio Pinna and Stephan Seiler, CEP Discussion Paper No. 1296, September 2014.