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Abstract:![]()
CentrePiece Article
in brief... Bargain hunters: calculating the benefits of consumer search Fabio Pinna and Stephan Seiler June 2016 Paper No' CEPCP473: Full Paper ![]() To what extent can shoppers convert the time they spend looking for particular products into monetary savings? The authors use electronic tags to study the behaviour of 12,000 consumers in a large supermarket in Northern California. This article summarises ‘Consumer Search: Evidence from Path-tracking Data’ by Fabio Pinna and Stephan Seiler, CEP Discussion Paper No. 1296, September 2014. |
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