![]() | |
![]() | Cookies? |
| |||||||
![]() | ![]() | ![]() | ![]() | ![]() | |||
![]() |
Abstract:![]()
Journal article
Competition and norms: a self-defeating combination? Genevieve Alberts, Zeynep Gurguc, Pantelis Koutroumpis, Ralf Martin, Mirabelle Muûls and Tamaryn Napp September 2016 Paper No' : This paper investigates the effects of information feedback mechanisms on electricity and heating usage at a student hall of residence in London. In a randomised control trial, we formulate different treatments such as feedback information and norms, as well as prize competition among subjects. We show that information and norms lead to a sharp - more than 20% - reduction in overall energy consumption. Because participants do not pay for their energy consumption this response cannot be driven by cost saving incentives. Interestingly, when combining feedback and norms with a prize competition for achieving low energy consumption, the reduction effect - while present initially - disappears in the long run. This could suggest that external rewards reduce and even destroy intrinsic motivation to change behaviour. |
![]() |
| ||||
Copyright © CVER & LSE 2015
- 2022
| LSE, Houghton Street, London WC2A 2AE | Tel: +44(0)20 7955 7048 | Email: CVER@lse.ac.uk | Site updated 10 August 2022
|